YOUR BRAND FOR GOOD

 

 

MEETING ESG's AND SDG's THROUGH BRANDED SWAG, WHILE ALSO HELPING TO END HUMAN TRAFFICKING.

SUSTAINABLE, ORGANIC, FAIR TRADE.

The marketing budget is the new CSR growth engine. Your branded items can now support your sustainability goals while also providing freedom from human trafficking in the poorest regions of the world. Something as simple as a laptop case, a bag, or any of MADE FREE’s handcrafted items can be a vehicle for change.

Today, there are over 700 million people living in poverty, and 50 million enslaved. According to Free The Slaves, poverty and the lack of well paying jobs are the key drivers to humans being trafficked (a form of slavery). Supporting well paying jobs for the most vulnerable is the most impactful way to reduce human trafficking.

 

The MADE FREE® model was designed to do just that. Every purchase supports a day of freedom through self-sustaining jobs in the poorest regions of the world. Handcrafted from sustainable materials by empowered small factory teams.

 

According to the Advertising Specialty Institute (ASI) businesses spend over $20 billion annually on branded merchandise. They have the greatest opportunity to reduce global slavery through supporting freedom jobs with their swag purchases.

 

 

GOOD FOR BUSINESS

This investment in social good is also good for business. 88% of millennials say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues. 64% won’t work for a company that doesn’t share their values.

Organizations with strong sustainability programs have 55% greater employee morale. Business processes are 43% more efficient.  Companies with highly engaged employees net 3X operating margin and 4X earnings per share vs. companies with low engagement.

 

MEETING YOUR ESG's AND SDG's TROUGH BRANDED SWAG

MADE FREE's Your Brand For Good program helps business meet their ESG and SDG goals in multiple ways.

 

ESG'S (Environmental, Social, and Governance) IMPACT

1. Reduced harmful pollutants and chemicals (Organic, eco-friendly, Recycled materials)

2. Reduced waste (Recycled materials, built to last)

3. Ethical supply chain (Fair trade factories)

4. No questionable workplace safety or employ child labor (Fair Trade)

5. Fair (living) wages. (Fair Trade)

 

SDG's (Sustainable Development Goals) IMPACT (13 OF 17)

GOAL 1: No Poverty

GOAL 2: Zero Hunger

GOAL 3: Good Health and Well-being

GOAL 6: Clean Water and Sanitation

GOAL 8: Decent Work and Economic Growth

GOAL 9: Industry, Innovation and Infrastructure

GOAL 10: Reduced Inequality

GOAL 12: Responsible Consumption and Production

GOAL 13: Climate Action

GOAL 14: Life Below Water

GOAL 15: Life on Land

GOAL 16: Peace and Justice Strong Institutions

GOAL 17: Partnerships to achieve the Goal

 

 
   

 

 

DATA SOURCES: Millennials: Net Impact,  Price Waterhouse Cooper and Cone, Cone Communications, Kara Barrett. Business performance: Society For Human Resources, Gallup, Towers & Watson