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YOUR BRAND FOR GOOD

 

 

 

The marketing budget is the new CSR growth engine. Your branded items can now support your sustainability goals while also providing freedom from human trafficking in the poorest regions of the world. Something as simple as a laptop case, a bag, or any of MADE FREE’s handcrafted items can be a vehicle for change.

Today, there are over 700 million people living in poverty, and 40 million enslaved. According to Free The Slaves, poverty and the lack of well paying jobs are the key drivers to humans being trafficked (a form of slavery). Supporting well paying jobs for the most vulnerable is the most impactful way to reduce human trafficking.

 

The MADE FREE® model was designed to do just that. Every purchase supports a day of freedom through self-sustaining jobs in the poorest regions of the world. Handcrafted from sustainable materials by empowered small factory teams.

 

According to the Advertising Specialty Institute (ASI) businesses spend over $20 billion annually on branded merchandise. They have the greatest opportunity to reduce global slavery through supporting freedom jobs with their swag purchases.

 

 

GOOD FOR BUSINESS

This investment in social good is also good for business. 88% of millennials say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues. 64% won’t work for a company that doesn’t share their values.

Organizations with strong sustainability programs have 55% greater employee morale. Business processes are 43% more efficient.  Companies with highly engaged employees net 3X operating margin and 4X earnings per share vs. companies with low engagement.

 

 
   

 

 

DATA SOURCES: Millennials: Net Impact,  Price Waterhouse Cooper and Cone, Cone Communications, Kara Barrett. Business performance: Society For Human Resources, Gallup, Towers & Watson

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