A woman proudly holds a tote bag labeled "Made by Free Women", showcasing freedom for women through ethical jobs..

The Ultimate Tote Bag Guide: Ethical & Sustainable Fashion

Tote bags have undergone a remarkable transformation, evolving from simple carry-all bags to fashion statements. At MADE FREE we're taking this already eco-friendly fashion accessory and making it an ethical victory as well! The stats are in, let's take a look.

Everybody wants a Tote

  • Online searches for tote bags have surged by 120% over the past five years (1).
  • Social media platforms have propelled the popularity of tote bags, with mentions and posts featuring tote bags increasing by 80% in the last two years (2).

The Tote bag Appeal

  • Tote bags have gained popularity due to their versatility, as 65% of individuals reported using them for grocery shopping (3).
  • Statistics show that tote bag owners use them not only for shopping but also for travel, work, and everyday use (4).

The Tote Bag Phenomenon Explained

Fashion Meets Functionality

  • Tote bags offer both style and practicality, making them a desirable accessory. With the ability to hold a variety of items, from laptops to groceries, they fulfill the needs of modern individuals.
  • The rise in eco-consciousness has also contributed to the popularity of tote bags, as they provide a sustainable alternative to single-use plastic bags.

The Social Media Effect

  • Social media platforms have played a significant role in popularizing tote bags. Influencers and celebrities flaunting their favorite totes have encouraged others to embrace this trend.
  • The shareability of tote bag images on platforms like Instagram has created a sense of aspiration, driving individuals to seek out their own stylish totes.

A Canvas for Personal Expression

  • Tote bags have become an outlet for self-expression, with countless designs and customizable options available. Caring for the women making MADE FREE totes is paramount to us, which is why we always point back to them from various logos to the tags on ALL our items to our company name!


Tote bags have conquered the fashion world by storm, becoming more than just a practical accessory. Totes have earned their place as a must-have item for fashion enthusiasts and eco-conscious individuals alike. The statistics showcased in this article highlight the remarkable rise of tote bags and the factors contributing to their continued success.


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