Employee engagement is more than just a buzzword; it's a critical component of a thriving workplace. Engaged employees are more productive, satisfied, and loyal, which directly impacts a company's success.
One often-overlooked strategy for boosting engagement is corporate gifting. When done thoughtfully, corporate gifting can foster a positive work environment, show appreciation, and strengthen the connection between employees and the organization.
At MADE FREE, we believe in the power of meaningful gifts that not only show appreciation but also align with values of sustainability and ethical production. Here’s how you can improve employee engagement through corporate gifting.
Why Corporate Gifting Matters
Corporate gifting goes beyond just handing out freebies—it’s about genuinely recognizing and valuing your employees' hard work. Unfortunately, not all corporate gifts hit the mark. A 2019 study by the Ad Specialty Institute found that only 21% of corporate gifts are actually kept, while 23% end up in the trash, contributing to our growing landfill problem. The rest? Often regifted and forgotten.
But here’s the good news: it’s possible to choose gifts that your team won’t just toss aside. When it comes to corporate gifting, sustainable gifts are the way to go—they’re not only stylish and long-lasting but also carry a message of care and respect for people and the planet.
When done right, corporate gifting can make a real difference. According to a 2022 survey by Snappy, 69% of employees reported feeling more connected to their company when they received a gift that truly acknowledged their efforts. This connection is crucial—when employees feel appreciated, they’re more likely to stick around, work harder, and take pride in their role.
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1. Make It Personal
Nobody likes a one-size-fits-all gift. Personalizing your gifts shows that you’ve put thought into what each employee would actually enjoy. And it makes a big difference—research from the Ad Specialty Institute found that personalized gifts are kept 80% of the time, compared to generic ones that often end up in the trash or being regifted.
Think about what your employees are into. Maybe it’s something related to their hobbies, a cool gadget, or even a personalized item with their name on it. The more relevant the gift is to them, the more they’ll appreciate it—and the more connected they’ll feel to your company.
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2. Go for Sustainable and Ethical Choices
Today’s employees care about more than just their paycheck—they care about the impact their work has on the world. In fact, 83% of employees say they feel more loyal to companies that prioritize social and environmental responsibility, according to a survey by Cone Communications. That’s why choosing sustainable and ethically made gifts is a win-win.
At MADE FREE, our products are handcrafted by artisans who earn fair wages and work in safe, dignified environments certified by the World Fair Trade Organization. By choosing gifts that are not only thoughtful but also aligned with these values, you’re showing your team that your company stands for something bigger—and that makes them proud to be a part of it.
Check Out MADE FREE Corporate Gifting
3. Celebrate Milestones and Achievements
Who doesn’t love a little recognition for a job well done? Celebrating your employees’ milestones—like work anniversaries, big project completions, or personal achievements—with a special gift can really boost their morale. It’s a simple way to say, “Hey, we see you, and we appreciate what you do.”
And it doesn’t have to be extravagant. The thoughtfulness behind the gift is what counts, and tying it to a specific achievement makes it even more meaningful.
4. Make Gifting Part of a Bigger Picture
Corporate gifting works best when it’s part of a bigger engagement strategy. Combine it with regular feedback, professional development opportunities, and a supportive work culture, and you’ve got a recipe for a highly engaged team.
Think about pairing gifts with team-building events or training sessions to reinforce that your company values both the professional and personal well-being of its employees.
5. Choose Gifts That Promote Well-Being
Well-being is a big deal when it comes to keeping your employees engaged. Gifts that promote health and happiness—like wellness kits, ergonomic office supplies, or even a subscription to a mindfulness app—show that you care about your team’s overall well-being.
At MADE FREE, we offer products that not only make great gifts but also support the makers who create them, contributing to well-being on a global scale. Learn more.
Want to make a real impact with your company gifts?
We invite you to shop our corporate swag and consider customizing your order. Submit your logo or artwork here and we’ll customize your picks with embroidery, embossing, or screen printing options.
By providing your team with gifts that are both meaningful and long-lasting, you're making a statement: your brand cares.
Final Thoughts: Corporate Gifting That Engages and Inspires
Corporate gifting doesn’t have to be complicated, but it should be thoughtful. By personalizing gifts, choosing sustainable options, and celebrating your employees’ achievements, you can show your team that they matter—and that you’re invested in their success and happiness.
So next time you’re planning your corporate gifting strategy, think about how you can make it more meaningful, more impactful, and more aligned with your company’s values. Your employees will thank you for it—and they’ll be more engaged because of it.
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